MarketInk: San Diego Seals pick TV anchor as public-address announcer

Derek Togerson Photo courtesy of the San Diego Seals The San Diego Seals a professional indoor lacrosse association has named Derek Togerson sports anchor at KNSD-TV NBC San Diego as its new masses address announcer for home games played at Pechanga Arena for the - season which begins in December Togerson will replace radio sports talk-show host Steven Woods who had served as the group s announcer since the crew was founded in A Seals message revealed Woods stated in April that he would be laying down his mic at the conclusion of the - season Woods is co-host with Ben Higgins the weekday morning Ben Woods a sports talk show heard on KWFN -FM The Fan A Seals message revealed Togerson was selected among a large contingent of applicants who applied for and auditioned for the job I can t wait to get started stated Togerson Lacrosse is all about speed toughness and heart and the chance to announce games for a association that embodies all three is a dream come true I know I have big shoes to fill but the Seals are building something special here and I m going to give our fans and the unit every ounce of power that I ve got The Seals home opener is Dec against the Rochester Knighthawks in New York Togerson has worked in broadcasting since graduating from California State University Fullerton in He started his sports career at KESQ-AM radio in Palm Springs co-hosting a sports talk call-in show and producing news at KESQ-TV He then worked at NBC affiliates WCAU-TV in Philadelphia and KPNX-TV in Phoenix before arriving at KNSD-TV in We had a great response from both fans and local long-time PA announcers and it wasn t an easy choice to find someone to replace Woodsy who d built somewhat of a cult following inside the Electric Factory revealed Mike Grace Seals VP of championship presentation who calls Pechanga Arena the Electric Factory Derek brings a level of enthusiasm that everyone in the organization is excited about as well as a passion for box lacrosse and I have no doubt that our fans will love the power that he ll bring to the Electric Factory The San Diego Seals is one of teams that play in the -year-old National Lacrosse League the world s only professional box lacrosse league The Seals entered the league with the - season The association won the NLL West Conference regular-season title during the - and - seasons The Seals went - at home during the - season winning nine of their last regular-season games at Pechanga Arena formerly known as the San Diego Sports Arena Total season attendance was more than fans the band announced Since the start of the - season the Seals are - in regular-season games at home Chipotle partners with Urban Outfitters on dorm d cor Fast-casual restaurant chain Chipotle Mexican Grill headquartered in Newport Beach has partnered with lifestyle retailer Urban Outfitters to offer college students a new line of dorm room d cor Dorm furniture from Chipotle and Urban Outfitters Photo courtesy of the companies The merchandise which is sold online and at more than Urban Outfitters stores across the U S Canada and Europe includes bean bag chairs costing apiece and inspired by black and pinto beans a cozy throw blanket designed to look like a foil-wrapped tortilla and a desk light shaped like Chipotle s iconic chip bag as well as a Chipotle delivery doormat that sells for The dorm decor is part of Urban Outfitters A Little Extra collection Urban Outfitters is Gen Z s destination for their next favorite find and Chipotle is an iconic part of campus life so teaming up was a natural fit noted Cyntia Leo head of brand marketing at Urban Outfitters We re excited to bring this collaboration to life together encouraging consumers to be a little extra and bring that vigor into their dorms and homes Inspired by creative designs showcased across social media dorm room d cor has evolved to become an extension of college students identities mentioned Chris Brandt chief brand officer at Chipotle The dorm collection allows our fans who live and breathe Chipotle to bring a taste of fandom to their living space on campus Also as part of the promotion Chipotle has launched a Chipotle U Rewards loyalty undertaking designed to bring more value to the Gen Z crowd Students who enroll in Chipotle U earn points plus more points on every purchase resulting in free Chipotle food faster With the introduction of Chipotle U Rewards we ve created a new personalized digital experience for Gen Z students who are craving real food and real value announced Curt Garner chief strategy and innovation officer Chipotle Chipotle has long been a go-to destination for students celebratory meals and now members will be given special offers that tie to specific milestones throughout their college journey A Chipotle declaration says it is the first major national restaurant brand to launch of loyalty activity for college students Urban Outfitters is a global lifestyle brand that sells women s and men s clothing footwear and accessories as well as furniture bedding lighting wall art tech gadgets vinyl records skincare items and cosmetics With more than employees Chipotle operates more than restaurants in the U S Canada United Kingdom France Germany Kuwait and the United Arab Emirates It is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe IABC San Diego offers advice on staying relevant with AI The International Association of Business Communicators San Diego chapter will host Rewriting the Rules of Search Staying Relevant in the Age of Artificial Intelligence a workshop designed for communicators from p m to p m Tuesday Oct at the offices of W right On Communications West Broadway th floor in Downtown San Diego The workshop speaker will be Julie Wright founder of W right on Communications Discussion topics will include how AI-generated summaries are changing search behavior how generative AI tools such as ChatGPT Google Gemini and Perplexity are transforming discovery and influencing citizens perception and how PR and strategic content can help brands remain discoverable and credible Cost to attend is free for IABC members and for nonmembers For more information visit sandiego iabc com Rick Griffin is a San Diego-based residents relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego